Site Rebuild & SEOHow We Rebuilt an Agency Site and Grew Organic Traffic by 488%

With the underlying platform rebuilt, we could turn our attention towards more obvious SEO work.

The site had previously relied on the homepage and branded search for virtually all of its organic traffic. We expanded the website with a host of optimised category and location landing pages to capture commercial search intent across London.

Examples included specialist categories like busty, video profiles and petite escorts as well as hyper-local area pages like Earls Court and Mayfair.

To support these pages, we built out backend functionality that allowed blog pages to be associated with a relevant category or location within the CMS. This meant that internal linking was made easier and more obvious for admins and ensured that supporting content could naturally reinforce commercial pages as the site continued to grow.

Metadata was reviewed throughout the site, duplicate content issues were identified and resolved, and profile content was rewritten to improve uniqueness and persuasiveness.

With the new architecture in place, we focused on improving technical performance and user experience.

We diagnosed and fixed Core Web Vitals issues, addressed LCP concerns, corrected any final migration errors and implemented server-side image compression to reduce page weight without sacrificing image quality.

Additional improvements included modern image formats, frontend optimisation and performance reviews across key templates to improve the browsing experience for both users and search engines.

Increasing traffic on its own was never going to be enough. Our goal was always to convert more of those visitors into enquiries.

Throughout the project, we implemented a series of usability features designed to reduce friction for users. These included floating contact options, improved profile nav, interactive media galleries, profile indicators (such as “on holiday” status), and map functionality.

All of these were optimised for mobile users who make up the vast majority of search traffic, and designed to make it easier for a prospect to convert.