With data-driven insights, we’ll pinpoint your core customer groups. This forms the foundation of a tailored strategy, ensuring that your audience receives timely, targeted emails.
Our email automation keeps your customers in the loop with updates, while our creative strategies and incentives encourage brand engagement at every stage of their journey.
Your wording is almost as crucial as your message, and copywriting is critical to keeping your customers ready to buy with engaging content. Our copywriters will create content that tells your customer what they want to hear at the right moment, guided by your brand’s values, ideas and concepts.
All your emails will follow a template layout, including your chosen brand guidelines, fonts, colouring, images and any other details you require. Our designers will mock up each email design for your pre-approval before being uploaded to the server for the content to be added.
Throughout your campaign(s), we will monitor the data and analytics collected from previous emails, ensuring all content is relevant. We will look at recipient engagement, which measures actions such as the open and click-through rates on emails. Tracking analytics also tells us if anyone has unsubscribed or has reported an email as spam.
Additionally, we will monitor usage on various devices, including desktop and mobile. These details help us learn what is working and what we need to change to improve the effectiveness of your future email marketing campaigns.
Once we have gathered all of the data from your analytics, we will put together monthly reports to show how your email marketing campaigns are progressing. You can then discuss your campaign with your project manager to understand your analytics better.