Audit and Objectives

Our team will begin with an audit that evaluates your current social media strategies’ strengths and weaknesses. This will help us determine the areas we need to improve on. Afterwards, it is essential to outline your goals or KPIs to ensure our social media strategy is successful in achieving your aims.

Following this, we will have enough information to create a well-rounded, targeted social strategy based on this evaluation to fulfil your objectives.

Competitor Analysis

Next, we will compare your social presence to your competitors, evaluating their strengths and weaknesses to ensure that your strategy will exceed the other’s strengths. From this point onwards, we will use our industry and social media knowledge to show you where we could take your brand.

Market Research & Finding Your Target Audience

Determining your target audience/customers and where to find them is an essential step in your social media marketing strategy. If you still need to create buyer personas for your company, we will help you understand who they are, where they are based, and how they use social media.

Identifying the Best Social Media Channels

Although there are many social media channels, not all of them will be right for your approach. After determining your buyer personas and their social media behaviour, we will select the most appropriate platforms to target.

What works for some people on Twitter may not work for someone who prefers Instagram. Our job is to pinpoint your target audience so that you can use the best platforms to help you reach your business goals!

Organic and Paid Social Strategy

Once we establish your target audience and your business’s direction, we will create a comprehensive, engaging organic and/or paid social strategy outlining how we plan to promote your brand on social media.

With an organic social strategy, we will use free social media tools to build and engage an online following to bolster your brand awareness.

Alternatively, a paid social strategy involves paying platforms like Facebook or Twitter to advertise to a larger audience. We will outline the proposed spend alongside estimated reach and engagement if you take the paid strategy approach.

We advise an integrated approach to maximise both benefits and speed up the results of your social media strategy.

Creating Engaging Content

Now it’s time for us to get creative!

We will begin planning and tailoring content to your specific audiences on their respective social media platforms, delving into creative ideas and designing mood boards. Whether through short-form video content for TikTok or Instagram graphics, we will work out the best ways to present your social media content, allowing your brand to grow and increase engagement.

Our social media marketing manager will then sign off on the best content that resonates with the right audience.

Scheduling

Next, we will schedule your social media posts to reach the right people at the right time. This all depends on the specific personas we are targeting, identifying the exact time of day they will be most receptive to seeing your content.

Analysis & Reporting

Once the social media campaign has launched we will monitor what content has worked and what hasn’t on which channels. We determine success through conversions, traffic, engagement, leads and whether we have met the desired outcomes of your objectives.

This will help us determine what content needs changing, whether we need to adjust the marketing budget and what we need to do to make future campaigns a success!

Alongside this you will be sent in-depth reports monthly. You will also have the opportunity to discuss all reports and better understand all the analytics with your project manager.