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PPCMarketing Efforts Result in 100 Million+ Impressions!

If there’s one thing Adult Creative knows better than most, it’s the power of a well-executed digital marketing campaign – and Chicca Chicca’s recent success is a testament to that.

We’re talking, of course, about our game-changing display marketing service… one that delivered over 100 million impressions and 510,000 clicks within just four months. Join us as we break down the steps that made this traffic-based campaign a resounding success.

Chicca Chicca

After a positive experience with our Adult SEO services in the past, Chicca Chicca decided once more to approach Adult Creative – a leading brand in the adult industry.

What they needed was an agency that could handle the subject matter of their brand with a professional touch. Having built a solid rapport, they were confident we could help them achieve their ambitious goals for traffic growth.

The objective of this project was clear: to drive as many clicks as possible and generate high volumes of traffic through a cost-effective display marketing campaign. Four months into the project, Chicca Chicca is now enjoying rapid growth in clicks, impressions, and a significant rise in their click-through rate.

Results

In just four months, Chicca Chicca achieved impressive results with over 100 million impressions and 510,000 clicks, signalling a major leap in visibility. The results in the first month alone were 10 times larger than our initial targets! The campaign also saw a staggering 460% month-on-month click growth and an even more remarkable 1,000%+ CTR increase, therefore surpassing the client’s expectations.

100M+

Impressions

510K

Clicks

1000%+

Month-on-Month CTR Growth

Aim

Objective

Design & Develop

The first step was to create visually compelling and high-performing banners that would resonate with Chicca Chicca’s audience.

Knowing the competitive nature of the adult industry, we would test a range of concepts and styles, drawing from both competitor analysis and our in-depth understanding of the target market.

Objective

Optimisation

Once the banners were live, the next step was to optimise the campaign based on customer data.

By continuously monitoring user behaviour metrics such as engagement rates, CTR, and time spent on site, we would make targeted adjustments to the banners.

Objective

Refinement

To maintain strong performance throughout the campaign, we would adopt an ongoing process of tweaking and refining the banners.

By continuously updating and improving the banner designs based on what the data told us, we would ensure the campaign continues to improve month after month.

Design & Develop

Optimisation

Refinement

Strategy.

From the outset, Chicca Chicca wanted a traffic-based campaign with the primary goal of maximising clicks. Given this, we decided on a CPM (cost-per-mille) model rather than a CPC (cost-per-click) model. By paying for every thousand impressions rather than per individual click, we ensured that Chicca Chicca’s ads were displayed widely, creating massive visibility across multiple networks.

The CPM model gave us the flexibility to control costs more precisely without being limited by click costs, which can vary and fluctuate based on demand and competition. Instead of relying solely on click-based pricing, which could have made costs unpredictable and hindered scalability, the CPM model allowed us to push for higher click volumes at a lower overall cost.

100M+ Impressions

The Campaign

✔️ Competitor Analysis

✔️ Banner Design

✔️ High-Intensity Release Schedule

✔️ Active Monitoring

✔️ Customer Data Response

✔️ Technical Pagespeed Optimisations

✔️ Ongoing Client Collaboration

Competitor Analysis

We began by gathering the client’s requirements, researching their target audience, and analysing competitors in the adult industry.

Banner Design

With our research, we brainstormed various concepts and styles, pitching our ideas to the client for feedback before moving into production. Once approved, we then designed and developed multiple variations of compelling banners to test across selected networks.

High-Intensity Release Schedule

Quick, transparent communication was essential early on as we fast-tracked the design of 12 banner concepts. After a rapid approval process, we launched our first—and most successful—banners by the end of the first month.

Active Monitoring

By continuously monitoring user behaviour metrics like engagement rates, CTR rates, and time spent on site, we identified high-performing ads and made data-driven adjustments. Conversion tracking was also set up from the start to ensure accurate measurement of results and ROI.

We also actively reviewed ad zones (networks and websites), removed banners from low-performing sites and reallocated the budget to high-performing ones. This allowed us to focus on zones that generated the best results while cutting costs in underperforming areas.

Customer Data Response

To maintain performance, we adopted an ongoing process of refining banners based on real-time data. We paused underperforming ads and tested new design elements, while high-performing ads were used as benchmarks for future concepts.

Technical Pagespeed Optimisations

When we noticed discrepancies between traffic data from Analytics and our ad network, we conducted a thorough investigation to resolve the issue and provided the client with site optimisations, including page speed improvements and conversion rate enhancements.

Ongoing Client Collaboration

Throughout the campaign, we kept Chicca Chicca involved with regular reporting and strategy calls. This open communication ensured the campaign remained aligned with their brand vision, while also providing insights into upcoming concepts and optimisations.

Adult Creative didn't just meet targets - they outperformed them, and in doing so, they've set a new benchmark for what we now expect from our digital advertising efforts. I can't recommend them highly enough!

Overview

Four months into this high-impact display marketing campaign, Chicca Chicca has seen spectacular results. With 100 million impressions and 510,000 clicks, the campaign has far exceeded initial goals and positioned them to attract additional funding.

While we’re thrilled with these early successes, we know there’s much, much more to achieve. As we move forward, we continue to refine and expand the campaign, exploring new banner formats and ad placements to sustain and amplify Chicca Chicca’s growth trajectory.

Ready to explore how Adult Creative can drive exceptional results for your business? Contact us today and let’s start your success story together!