Web DesignHomepage Redesign Leads to Top 6 Ranking on Google

Turning browsers into buyers is what we do best here at Adult Creative. Blue Monday is proof of that…

This long-term client’s brand was already catching eyes, but their homepage was falling short of expectations. Despite a strong online presence, users were confused, the gallery wasn’t being explored, and Google itself wasn’t sure which page to rank.

Through our adult web design service, we transformed the entire user journey — improving engagement, SEO rankings, and conversion rates in just a few short weeks.

Blue Monday of London

Blue Monday is a high-end London escort agency offering exclusive companionship for upscale clients.

Their site was sleek and stylish, but the user flow wasn’t working. Instead of placing their gallery of escorts directly on the homepage — the landing page ranking for “high class London escorts” — it was hidden behind a separate gallery page.

This caused confusion. Half of the users stayed on the homepage without seeing the girls. The other half navigated to the gallery. As a result, conversion rates dropped, bounce rates spiked, and even Google began ranking the wrong page for the agency’s primary keywords.

To fix this disconnect, Adult Creative stepped in – the leading digital agency for adult brands.

Results

The impact of the homepage restructure was both immediate and measurable.

Within just a few weeks of the changes going live, Blue Monday climbed into the top 6 positions for the highly competitive search term “High Class London Escorts” — a keyword they had previously hovered around the bottom of page one for, never quite securing stable visibility. By re-establishing the homepage as the core landing page and aligning both content and crawl structure, we gave Google a much clearer signal of relevance and authority.

Analytics also showed that users were now engaging with the homepage far more effectively. Session duration increased by 60% as visitors spent longer browsing the girls directly on the landing page, and the drop-off rate significantly decreased. Microsoft Clarity confirmed that more users were actually scrolling through and interacting with the full range of escorts — something that had previously gone unnoticed on the separate gallery page.

Since launch, organic traffic has increased by 27.4%, with a clear uplift in both engagement metrics and overall enquiries. Conversions rose as well. With the most valuable content placed directly in front of the user on arrival, the booking funnel became shorter, more intuitive, and more effective.

27.4%

Increase in Organic Traffic

Top 6

Ranking for "High Class London Escorts"

60%

Increase in User Duration

Aim

Objective

UX + Ranking Goals

The core goal was to ensure that Blue Monday’s homepage fulfilled the expectations of modern users and modern search engines. With most adult agencies now displaying their gallery upfront, Blue Monday’s original layout was unintentionally losing traffic and conversions.

We needed to restructure the homepage to:

Improve user journey and engagement
Reinforce homepage ranking for “high class London escorts”
Boost conversions by making the gallery immediately visible

Objective

Identify the Problem

Using Microsoft Clarity and analytics data, we discovered:

A 50/50 user split — many users stayed on the homepage without realising a full gallery existed
Escorts listed on the gallery weren’t being seen, affecting visibility and bookings
Google began assuming the gallery page was the target, not the homepage

This fragmented user journey was holding the site back — and harming performance in search and sales alike.

Objective

Rebuild the Homepage

We restructured the entire homepage to align with user expectations, Google best practices, and modern UX principles.

The key changes included:

Bringing the escort gallery onto the homepage
Removing the hero banner to showcase escorts immediately
Eliminating the old “Gallery” nav link to avoid confusion
Rebuilding internal links and redirecting link juice from the old gallery page
Mobile-first design updates and speed optimisation across all devices

This ensured the homepage was no longer just a landing page — it became the primary experience hub, immediately functional, and optimised for conversions.

UX + Ranking Goals

Identify the Problem

Rebuild the Homepage

Strategy.

Web Design & Development: We overhauled the homepage to reflect how today’s users browse escort agency sites. Escort profiles are now front and centre, above the fold, with cleaner navigation and quicker load times. All gallery functionality now resides where it matters most — the homepage.

Adult SEO: With SEO baked into the rebuild, we optimised all on-page elements to improve rankings and crawlability. Redirects were completed, heading structures followed best practices, and the page content was revised to reflect its updated purpose. Google now recognises the homepage as the primary target for “high class London escorts” — and ranks it accordingly.

27.4% Increase in Organic Traffic

The Campaign

✔️ Web Development
A full homepage rebuild with responsive design, profile integration, and UX improvements across mobile and desktop.

✔️ UI Design Service
A sleek, minimalist visual layout that prioritises escort visibility and ease of navigation.

✔️ Audit and Planning
Detailed user journey analysis using Microsoft Clarity and site analytics to identify drop-off points and missed conversion opportunities.

✔️ Keyword Research
Our SEO team ensured all content changes aligned with high-intent keywords like “high class London escorts.”

✔️ Content Enhancement
Rewritten homepage content and headings to support SEO objectives and reflect the new layout.

✔️ Page Speed Optimisation
Mobile-first design, lazy loading, image compression, and minified scripts to reduce load times and enhance performance.

✔️ Link-Building
Internal redirects and backlink consolidation to push SEO authority toward the newly optimised homepage.

Overview

Blue Monday’s transformation is proof that small structural changes can deliver major results — when executed with insight and experience.

From clearer user journeys to stronger rankings, Adult Creative delivered a cleaner, faster, more conversion-focused homepage that’s made the agency more visible and more profitable.

Thinking about rebuilding your escort agency site? Get in touch with Adult Creative and let’s map out your success story.