Business, General News

Inside Google’s March 2024 Updates: The Biggest So Far

March 13, 2024

The March 2024 Core Update from Google is here, along with some new spam policies, and they’re bringing a significant shakeup to the world of online businesses. To maximise the effectiveness of your adult search engine optimisation campaign it’s imperative to keep up-to-date with the latest core algorithm updates in order to ensure your website remains compliant!

Google is on a mission to drastically improve the quality of search results, making it the perfect time for website owners and content creators to take notice. With a focus on diminishing “unhelpful” content by a staggering 40%, this update is a transformative move to prioritise valuable and original content over the rest.


  1. What is the Google March 2024 Core Update All About?
  2. What are Google’s New Spam Policies?
  3. What This Means For You and Your Business
  4. Google’s 2023 Updates So Far

What is the Latest Google Update All About?

At its core, the March 2024 Core Update is designed to enhance Google’s ranking systems by tackling spammy, low-quality content on Search.

Here’s what Elizabeth Tucker, Google’s Director of Product for Search, had to say about the update:

“We’re making algorithmic enhancements to our core ranking systems to ensure we surface the most helpful information on the web and reduce unoriginal content in search results”

So, as you can see, this development builds on efforts initiated in 2022, aiming for a cleaner, more reliable search experience that rewards content crafted with the audience in mind.

How? By introducing rigorous algorithmic changes to better assess webpage value, user experience, and authenticity. By shifting the digital content model towards more helpful, engaging, and high-quality sites, we can expect a notable decrease in low-quality, unoriginal content cluttering search results.

What are Google’s New Spam Policies?

Alongside algorithmic enhancements, Google’s new spam policies are setting their sights on the “lowest-quality” content, introducing more robust measures against manipulative practices. This includes scaled content abuse, site reputation abuse, and expired domain abuse, targeting behaviours that exploit Google for unwarranted ranking advantages.

Scaled Content Abuse:

The update tightens the noose on content generated with little to no inherent value, aiming to manipulate search rankings. Whether through automation or manual efforts, such practices are now under scrutiny, with Google committed to action against pages that promise answers but deliver nothing but fluff.

Site Reputation Abuse:

Google is cracking down on the misuse of reputable sites to host low-quality, third-party content. This manipulation not only undermines the hosting site’s integrity but also confuses visitors with misleading content that doesn’t align with their expectations.

Expired Domain Abuse:

The practice of buying expired domains to repurpose for ranking boosts is another target of the update. This deceptive tactic can mislead users into associating new, low-quality content with the domain’s previous reputation, a manoeuvre now flagged as spam.

Timeline and Compliance:

The rollout of the March 2024 Core Update is already underway, with a two-month window for compliance regarding the new site reputation policy. Other changes are effective immediately, underscoring Google’s commitment to a superior search experience.

What This Means for You and Your Business

The implications of the March 2024 Core Update and Google’s new spam policies are far-reaching for website owners, marketers, and content creators alike. The message is clear: prioritise quality, relevance, and user experience. This update rewards those who focus on creating genuinely useful and engaging content, designed with real people in mind rather than search engines.

Here are some actionable tips to align with Google’s latest expectations:

Audit Your Content:

Re-evaluate your existing content with a critical eye. Ensure it provides real value, addresses user intent, and stands out for its originality and depth.

Focus on Quality:

Move away from content generated solely for SEO purposes. Invest in well-researched, informative, and engaging pieces that resonate with your audience.

Improve User Experience:

Optimise your site for a seamless user journey, from mobile responsiveness to page loading speed and interactive elements.

Monitor Your Backlink Profile:

Pay attention to the quality of your backlinks. High-quality, authoritative links are more important than ever, signalling trustworthiness and relevance to Google.

Stay Informed:

Keep abreast of Google’s updates and guidelines. Continuous learning and adaptation are key to thriving in the ever-evolving digital ecosystem.

You can find a full list of the updates so far on the Google Search Status Dashboard.

Google’s 2023/2024 Updates So Far:

Just to keep you in the loop, here’s a quick recap of Google’s 2023 and 2024 updates:

Looking Ahead

The March 2024 Core Update and its new spam policies are a bold step forward in Google’s ongoing effort to enhance the quality of online content. By reducing unhelpful content by 40%, Google is improving search results whilst encouraging a digital environment where quality and value take precedence.

Here at Adult Creative, we always keep an eye out for future developments from Google, so be sure to keep checking our News Page for any updates.

To learn more about how to elevate your business, get in contact with Adult Creative today! We understand the unique challenges and opportunities within the adult industry, and we’re passionate about helping businesses like yours thrive.

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