Google’s November 2023 Core Update & What It Means For Your Business

November 14, 2023

It’s that time again: Google’s November 2023 core update, the fourth broad core algorithm change this year, has rolled out… making it the second major alteration to the search algorithm in as many months.

So, what’s new this time? Join us here at Adult Creative as we learn more about what this means for you and your business.


What is the New Core Update and What Does It Mean For Your Business?

Now, let’s delve into the intricacies of Google’s November 2023 Core update – the update that’s got businesses on the edge of their seats, eagerly awaiting its impact on search results and online visibility.

Hot on the heels of last month’s October 2023 core update, this latest instalment is part of Google’s ongoing mission to enhance the quality of its search results. While core updates are typically spaced out every one to two months, the proximity of these major updates is something of a rarity, adding an extra layer of significance to the November 2023 release.

Google’s official stance is reassuring: for most website owners who have consistently prioritized creating valuable, reliable, and audience-centric content, there’s likely no need for major adjustments in response to these core updates. In the words of the tech giant itself:

“Chances are, there’s nothing to do for most creators who have already been working to create helpful, reliable, people-first content.”

Yet, a proactive approach is advised. Google recommends a thorough review of its core update guidance, especially if there are noticeable impacts on website traffic or rankings. While staying true to the principles of delivering high-quality and useful content is always a wise strategy, keeping a watchful eye on your analytics and rankings in the upcoming weeks becomes paramount.

How Do You Adapt to These New Changes?

Now, let’s break down the lessons from this digital rollercoaster. The Google November 2023 core update is a gentle reminder that in the ever-evolving world of online search, some things remain constant:

Stay Updated and Adapt:

The only constant in the digital world is change. Stay updated with industry news, algorithm changes, and SEO best practices. Regularly assess your website’s performance and adapt your strategies accordingly.

Keep Producing Quality Content:

Following on from Google’s Helpful Content Update back in September 2023, the golden rule of providing high-quality, relevant content stands strong. Google’s algorithms continue to appreciate content that serves value to its readers. So, keep those articles insightful, engaging, and of course, helpful.

Keywords and Intent:

Google’s algorithms understand user intent better than your favourite psychic. Align your content with user intent, and sprinkle in some conversational, long-tail keywords to address specific queries.

Refine Your Link-Building Strategy:

Backlinks still hold the key to SEO success. With the new update, Google has become discerning about link quality, so remember to focus on acquiring high-quality, authoritative backlinks relevant to your niche.

The Importance of Mobile Responsiveness:

With the November 2023 core update, mobile responsiveness is more critical than ever. Google gives preference to websites that offer a seamless mobile experience, so be sure to check your site’s mobile-friendliness and make improvements where necessary.

Page Experience Signals:

User experience is of the utmost importance, and Google knows this better than most. Page load speed, safe browsing, and interactivity now play pivotal roles in the ranking theatre, so ensure your website provides a safe, smooth and fast ride for your visitors.

Google’s 2023 Updates So Far:

Just to keep you in the loop, here’s a quick recap of Google’s 2023 updates:

You can find a full list of the updates so far on the Google Search Status Dashboard.

What to Do If You’re Hit

If your website takes a hit from this core update, take a deep breath. Google’s advice is crystal clear – there aren’t specific recovery actions to take, and a negative impact might not signal issues with your pages. They’ve even provided a list of questions to ponder if your site feels the ripples of this update. Remember, you might witness a bit of recovery between core updates, but the grand transformation usually unfolds after another core update.

In essence, the Google November 2023 core update reinforces the importance of high-quality content, mobile responsiveness, and an excellent user experience. By staying informed and adapting your strategies accordingly, you can maintain or improve your website’s visibility and rankings in the ever-evolving landscape of online search. And hey, here at Adult Creative, we always keep an eye out for future developments from Google, so be sure to keep checking our News Page for any updates.

To learn more about how to elevate your business, get in contact with Adult Creative today! We understand the unique challenges and opportunities within the adult industry, and we’re passionate about helping businesses like yours thrive.