The Adult Industry is ingrained in our everyday lives much more than we think- particularly regarding how we use the web! Due to the taboo nature of industries such as porn and escorting, the true extent of their reach is widely unreported.
However, when you delve into research and statistics, it reveals that the adult industry is as big as any other. A glance at these stats shows what a lucrative industry it is to be in:
Escort searches in the UK alone show how big the adult industry audience is. Escorts near me get 76,000 searches a month, London escorts get 58,000, and Glasgow escorts receive 55,000.
74.5% of these searchers use Mobile, with the Apple iPhone 12 being the most commonly used device for escort searches.
This shows that the introduction of smartphones has opened up the world of escorts more than ever before, telling us just how popular online escorts are.
The social subscription platform, OnlyFans, has achieved a stratospheric rise since its inception in 2016. In 2022 it had a total worth of $18 billion, and the platform continues to grow yearly.
In September 2022, over 22.5 million pieces of posted content were counted, with 170 million users registering an OnlyFans account, including 1.5 million creators.
These statistics show the incredible success OnlyFans has achieved:
The world’s most visited adult sites are Pornhub, Xnxx, and Xvideos. If you combine data from Ahrefs, the global organic traffic of these three sites results in 4.7 billion search visits per month!
Interestingly the younger generation sees porn as less of a taboo, showing how normalised it has become in the culture of those who grew up with the internet.
On top of this, porn is becoming less of a private experience, with couples watching it together, showing it has a much broader market and uses than people may have thought initially.
Whether it is part of people’s daily routine or used less frequently, porn is undoubtedly becoming more normalised, and its popularity on search engines reflects that.
Whilst stats show how ingrained porn is into adult searches, webcams can become even more popular than traditional porn. Every year the industry grows, and paid porn shrinks, showing growing consumer demand for live sex cams.
These statistics reflect this trend:
The reasons webcam sites have become so popular are varied. For example, live sex cams give consumers more choices, and the prospect of selecting live models speaks to the intimacy of the experience, instantly seeing performers in real time.
Whether the rise of tech is helping us understand people’s habits in the adult world more or is contributing to this rise is a separate debate. What is clear is that vast amounts of people in the UK and globally are searching for adult-related results.
These stats have only risen in the past decade, with the number of porn sites growing from 4.2M in 2013 to 7.9m in 2022, showing that the adult industry is growing.
This offers potential adult business owners a real prospect to attract consumers due to the demand and reap the rewards from this lucrative industry.