How to Come Up With Blog Ideas for Your Website
Staring at a blank page is the quickest way to fall behind on content. We get it, though – coming up with fresh blog topics is easier said than done. Instead of waiting around for inspiration, you should focus on having a system. In the adult industry, you need content that answers real questions your audience is already asking, builds trust, and makes Google see you as the authority in your niche. Done right, a good blog is what turns casual visitors into paying customers.
This guide breaks down exactly how to generate blog ideas that aren’t a load of nonsense. You’ll learn how to mine your own data, spot gaps your competitors miss, and translate real-world questions into content that ranks, engages, and sells.
Want a strategy that actually brings in traffic and conversions? Our Adult SEO team can build your content calendar, write detailed briefs, and map every post to both rankings and revenue.
Contents:
- Start With Your Audience (Where the Best Ideas Come From)
- Mine the Data You Already Own
- Turn Search Behaviour Into Topics
- Find Competitor Gaps
- Trends, Seasonality & Compliance
- Formats That Keep Ideas Flowing
- Use Social & Influencers to Fuel Blog Ideas
- Build a Simple Editorial Pipeline
- Measure What Worked (So You Know What to Write Next)
1) Start With Your Audience (Where the Best Ideas Come From)
The most valuable blog topics usually come straight from your customers’ mouths. Every day, people are asking questions like: “How much does an escort cost?”, “Can I bring sex toys abroad?”, “Is discreet billing really discreet?”, or “Do I have to show my face on cam?”. These are the exact pain points and curiosities you should be addressing in your blog. If they’re asking you in emails, DMs, or support chats, you can guarantee they’re also typing those questions into Google.
Here’s how you turn those questions into content: if you’re an escort agency, a post like “How Much Do Our London Escorts Cost?” is direct, keyword-friendly, and helpful. For a sex toy brand, “Can You Bring Sex Toys on a Plane? The Rules Explained” is both practical and shareable. For cam platforms, “Do You Need to Show Your Face on Cam? Tips for Staying Anonymous” taps into a very real hesitation that stops people from signing up. The key is to write like you’re answering a real person, not an abstract search engine query.
When you’re out of ideas, listen harder: check inboxes, DMs, live chat transcripts, reviews, and even comments on your socials. If a question comes up more than once, it deserves a blog post. Over time, you’ll build a content library that feels like a personalised FAQ—but one that brings in search traffic every single day.
2) Mine the Data You Already Own
You don’t always need paid tools to generate ideas… the best data is usually sitting under your nose. Start with GA4: look at your “Site Search” terms. If visitors keep typing in “duo bookings” or “strap-on”, that’s a sign they came looking for content you don’t yet have. Build the exact guide they expected to find.
Next, head into Google Search Console. Sort your Performance report by impressions. What are you nearly ranking for but not quite? Those queries are low-hanging fruit—write posts that fully answer them. For example, if “male chastity” is showing impressions but no clicks, create a blog titled “A Beginner’s Guide to Male Chastity” and link it directly to your chastity category page, like the example below:
Finally, review your own top sellers and most-viewed profiles. If one toy is outselling everything else, write a comparison blog pitting it against similar products. If a particular category page gets the most traffic, create supporting blogs around it (e.g. “Why Men Love Busty Cam Girls” linking back to that category page).
Got the ideas, but not sure how to make them rank? Read our guide on how to improve SEO rankings with blogs and turn topics into traffic that actually converts.
3) Turn Search Behaviour Into Topics
When in doubt, Google tells you what people are searching for. Start typing a seed phrase—“best anal toy”, “how to book an escort”, “UK discreet billing”—and watch Autocomplete fill in the rest. These aren’t random; they’re real searches people are making right now.
Click a result and scan the People Also Ask box. You’ll see practical questions that make for ready-made blog titles: “Can I bring sex toys abroad?”, “How do I stay anonymous on a cam site?”, “How much does an escort cost in the UK?”. Scroll to the bottom for Related Searches—these often reveal intent, like whether someone is comparison shopping or just looking for reassurance.
The trick is to group by intent: informational (guides and how-tos), commercial (reviews, comparisons), and transactional (city or category pages). That way, your blogs cover the full journey—from curiosity to booking or buying.
For more on spotting these hidden opportunities, check out our guide on adult SEO keywords and learn how to turn real-world search behaviour into traffic-driving content.
4) Find Competitor Gaps
Copying competitors is a waste of time, but analysing them can show you where the gaps are. Start with the top three sites in your niche. What blog formats do they rely on? What gets them the most links or shares? Then ask: what’s missing?
If a toy brand has a blog called “Best Toys for Couples”, you could publish “Best Remote Toys for Long-Distance Couples (Reviewed in 2025)”. If an escort directory writes “How to Book Safely”, narrow the focus with “How to Book an Escort in Manchester as a First-Timer”. Specificity almost always beats broad, generic content.
Don’t ignore their comment sections and reviews either. Customers often drop their unfiltered frustrations there—complaints like “no mention of discreet packaging” or “wish there were tips for duo bookings” can be spun into entire blog posts that your competitors missed.
Want to see how filling content gaps can transform performance? Our Lollipop Escorts case study shows exactly how we used supporting blogs to push their service pages onto Page 1.
5) Trends, Seasonality & Compliance
Some ideas only work because they’re right now. Building a simple content calendar around seasonal spikes keeps you relevant and discoverable. Think Valentine’s Day (romantic toys or date night guides), Pride Month (inclusive product roundups, LGBTQ+ escort features), Black Friday/Cyber Monday (discounts and bundle guides), No Nut November (lighthearted campaigns that still build traffic), or even summer travel season (escorts on tour, bringing toys abroad, holiday sex safety).
Timely doesn’t mean disposable, though. The smart play is to pair each seasonal blog with an evergreen version you can update every year. For example, publish “Best Sex Toys for Valentine’s Day 2025” but also create “Best Romantic Toys for Couples (Updated Annually)”—that way, you build traffic that compounds.
Compliance is also a trend in itself. In 2025, the UK’s Online Safety Act continues to shape the industry. Customers want clarity on age checks, payment labels, data storage, and safe browsing. If you can explain these changes in plain English—without jargon—you’ll not only earn traffic, but trust and links too.
For more details, read our breakdown of how the Online Safety Act impacts adult businesses.
6) Formats That Keep Ideas Flowing
If every blog is a “guide”, you’ll burn out quickly. Rotating through different formats not only sparks ideas but also helps you reach different search intents. Here’s how that looks across niches:
Escort agencies: Monthly “Top 5 Escorts in [City]”, first-timer etiquette posts, price guides by location, or deep-dives into popular services like GFE. These posts answer the practical questions clients type into Google every day.
Sex toy stores: “X vs Y” comparisons, “Best For [Use Case]” lists, reviews by real couples, beginner guides, and even behind-the-scenes posts like “What Discreet Packaging Actually Looks Like.”
Cam and creator sites: Tips on staying anonymous, affordable setups (lighting, audio), “how to” teasers, or even breakdowns of fan funnels—from lurker to paying subscriber.
To keep them effective, stick to a reusable structure: Question → Answer → Proof → Next Step. Proof could be screenshots, short clips, reviews, or stats. The next step should always be an internal link that makes sense, like a category page, escort profile, or product page.
Want inspiration from a real campaign? Our post on 10 essential website features for adult businesses shows how mixing content formats makes blogs more linkable and shareable.
7) Use Social & Influencers to Fuel Blog Ideas
One of the easiest ways to spot blog ideas is to watch what’s already gaining traction on social. If a performer posts about “discreet toys for a crowded house” and it goes viral, that’s your cue to expand it into a long-form blog with practical scenarios and product picks. If an escort keeps getting the same questions on Twitter or Reddit (“how much do you charge?”, “are you verified?”), collect those FAQs and answer them in a blog that builds trust and ranks in search.
This approach also works for cam or creator platforms. Take the questions creators answer live—about gear, privacy, earnings—and publish them as searchable content. You’re basically recycling short-form engagement into long-term SEO traffic.
Want more ways to turn influencer insights into SEO wins? Read our article on SEO tips to rank higher, where we show how real conversations feed into long-tail keyword strategies.
8) Build a Simple Editorial Pipeline
Great ideas die fast without process. To avoid that, score your topics using a quick ICE model: Impact (will it actually move bookings, sales, or subs?), Confidence (is there real demand behind it?), and Ease (can you publish this within a week?). Pick the top five, then write short briefs that include: search intent, angle, H2 outline, internal links, product or category pages to feature, author, assets, and due date.
Next, map them to a lightweight calendar—one core blog per week is plenty for most adult sites. Once live, repurpose each post into different formats: a Reddit thread, two short-form videos, three tweets, and a newsletter snippet. The goal isn’t to flood channels, but to stay consistent and visible where your audience hangs out.
Need a practical framework for what each blog should look like? Our article on how long SEO takes explains why consistency and process matter more than bursts of inspiration.
9) Measure What Worked (So You Know What to Write Next)
Not every blog will land, but the data will tell you what to double down on. In GSC, track impressions and clicks for your target queries. In GA4, focus on scroll depth, time on page, and assisted conversions. In your CRM or sales dashboard, measure revenue influenced by blog entrances. If a post brings traffic but no sales, it probably needs stronger internal links, comparison blocks, or clearer CTAs. If it drives conversions, keep it fresh with quarterly updates and build two follow-ups that link back to it.
Here’s a little tip: place one “conversion hook” near the intro (like “See verified London escorts” or “Take our sex toy finder quiz”) and another near the end. Two well-placed CTAs are usually enough to lift conversions without rewriting the post.
For more ways to boost results, read our blog on why your adult website might not be converting—many of the same fixes apply directly to blog traffic too.
Ready to Fill Your Calendar With Ideas That Rank (and Convert)?
You don’t need random inspiration… what you need is a repeatable system: mine customer questions, pull from your own data, map search behaviour, and publish consistently using a simple brief → publish → repurpose loop. Stick to that for 90 days and you won’t run out of high-value blog topics again.
Book a free strategy call, and we’ll build you a content plan tailored to your niche.
Intrigued by the idea of running your own site? Read our helpful guide on how to start a successful adult business.
