In a surprising UK supermarket first, 250 Tesco Extra stores up and down the country are going to start stocking sex toys.
Following an exclusive agreement with Tesco Extra, LoveHoney is offering six of its sexual enjoyment products at more than 250 Tesco Extra stores throughout the UK.
Prices range from £4.99 to £24.99 and the UK wide agreement is planned to last through to August of this year. This is the first time a UK supermarket has teamed up with LoveHoney, and it’s the first time sex toys will be sold in UK supermarkets in this way.
The move is in keeping with Lovehoney’s objective to normalise the usage of sex toys and promote the brand’s sexual happiness message to a wider and wider audience. It is the first time the company, based in Bath, has stocked sex toys at a major mainstream supermarket.