In an industry as fiercely competitive and specialized as the adult industry, conventional SEO techniques may fall short.
Typically, we find that businesses both in and outside the adult sector still need to optimize for the same key pillars in order to maximize the reach, discoverability and success of their their content, these include:
This being said, while adult businesses may share common tactics to those outside of their sector, a unique set of obstacles must be overcome in order to beat their competition and satisfy their audience.
Negative SEO is more than just a buzzword in this industry. The impact of a successful negative SEO attack can be detrimental and long-lasting for your online business. Negative SEO attacks occur when bad actors attempt to scrape content, leave fake reviews, DDoS attack, hack, or point toxic backlinks/link networks to your platform.
Content scraping occurs when bots, harvest substantial data from a website without the consent of the owner. This practice can be detrimental to your website’s performance, especially if your unique content is duplicated and used by others who might then rank higher in search results, overshadowing your original work. Moreover, if there are any security issues on your website, there’s a risk that these bots could access and extract confidential information, which could be a serious concern. It’s important to safeguard your site against such vulnerabilities to maintain the integrity and the rightful ownership of your content.
The most common and damaging issue faced by adult websites from the list above, is the threat of DDoS attacks. Distributed Denial of Service (DDoS) attacks can bring websites to a screeching halt, and unfortunately, they are all too prevalent for businesses within the adult sector.
DDoS attacks are caused when a malicious actor attempts to target a server or network in order to flood them with so much web traffic that normal operations are disrupted.
Hence, our company has spent a small fortune on implementing defensive measures to protect our adult hosting clients against such malicious tactics. To combat these attacks, our network specialist has developed a specialized infrastructure to fortify the security of our servers and cloud services, now mitigating even large-scale DDoS attacks.
The first step to any successful SEO campaign is choosing the right domain name for your business – your choice of domain can make or break the success of your SEO campaign. Domains within the adult industry often carry a bad history—like manual action penalties for egregious content—that can haunt the new owner. Moreover, Google may even choose to stop indexing your pages, making your SEO investments futile. While other domain names may already come with an outstanding reputation, brimming with hard-to-get backlinks and unforgettable branding. Always conduct a thorough history check before choosing a domain.