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Preparing For GA4

June 19, 2023
Google Analytics 4 Logo

With July just around the corner, the inevitable switch from Google Analytics to GA4 is closer than ever, and the time for your business to make the transition is now!


What’s Happening?

As of July 1st, 2023, Universal Analytics will cease processing new data, and will be replaced by GA4 as Google Analytics’ new next-generation tool for tracking your website activity.


Although data from existing Universal Analytics profiles will still be available for a period of 6 months, no new data will be collected. So, without a fully functional GA4 account, you’ll be losing out on valuable up-to-date data. Make the switch and upgrade to GA4 today!


What is GA4 and How Does It Work?

GA4 is the newest version of Google Analytics and will be the sole option for analytics tracking come July 1st, 2023. The purpose of GA4 is simple: to help businesses see how people use their websites, while providing extra information about their behaviour. By utilising machine-learning technology to deliver more accurate insights and predictions, businesses like yours can benefit from making the right data-driven decisions.


Why Your Business Needs GA4 Now

When it comes to online marketing, businesses must stay up-to-date with the latest trends and strategies to remain relevant. By switching over from Universal Analytics, your business can gain a deeper understanding of your customer’s digital behaviour and make data-driven decisions to optimise your website accordingly.

So as you can see, GA4 is a powerful tool that offers several benefits to marketers like yourself. A brief outline of these include: 

  • Improved Accuracy
  • Enhanced Data Privacy 
  • Enhanced Cross-Device Tracking
  • More Advanced eCommerce Tracking
  • Simplified Conversion Tracking
  • Automatic Event Tracking 
  • Predictive Metrics (churn rate, revenue prediction for the next 28 days, etc.)

GA4 is a guaranteed game changer when it comes to data tracking on websites and apps, designed to help your business make better marketing decisions. Click here to learn how to get started with Google Analytics 4.


Related: 5 Features You’ll Miss From Universal Analytics