Establishing a successful escort agency requires more than just a great idea and a decent website… especially in a competitive market like London.
Take it from us here at Adult Creative. With over 12 years in the industry – and experience with high-profile clients like Dior Escorts and Rachael’s London Escorts – we can tell you that success takes time, investment, and continuous effort.
Matt Black, Managing Director at Adult Creative, offers some insight on what it takes to build a thriving escort agency and the timeline you can realistically expect.
So… When Will My Business Start Making Money?
As Matt Black previously stated in the video above, it’s common for many new agency owners to expect significant profits within three to six months. This just isn’t the case.
Most entrepreneurs and seasoned business owners will tell you that instant success is pretty rare, and that building a successful agency takes time, patience and consistent effort.
So, let’s have a quick recap of the steps Matt Black went through in the video above:
Step 1:
The first step is getting your website up and running.
Now, this involves more than just launching a basic site. What you need is a well-designed, content-rich website that clearly communicates your services and value.
Spend at least one to two months on this phase, ensuring your website is optimised for search engines (SEO) with comprehensive content. Google needs to understand what your website is about to rank it appropriately. It typically takes about a month for Google to crawl your site and start indexing it.
Step 2:
After your website is indexed, it will likely start appearing on Google’s search results around page 5 or 6. This is just the beginning. Every month, you should focus on adding new content, optimising existing content, and building backlinks. It’s this continuous effort that will gradually move your website up the rankings.
On average, you might see your website climb a page every month with consistent SEO efforts. Within 8 to 12 months, you could potentially reach pages 2 or 3 for competitive keywords. Reaching the first page, especially for highly competitive terms, takes even longer and requires sustained effort and strategy.
Step 3:
The next step is regularly updating and improving your website based on user feedback and analytics.
Simple changes, like adjusting the placement of contact buttons, can significantly impact conversion rates. For example, a simple profile change increased conversions for one of our clients, London Deluxe, by 66% overnight!
Even after achieving good rankings, attracting clients takes time. Users need to become familiar with your brand. Once on your site, ensure you have a diverse and appealing selection of profiles or services to retain their interest. Word of mouth from satisfied clients can gradually build your reputation.
Plan for a minimum of 12 months to see significant progress. With many agencies competing in London, it’s essential to have the best website, robust SEO strategies, and continuous investment in your online presence.
One Last Thing…
Don’t overstretch your budget!
If spending a certain amount on SEO each month is too much, scale back and invest what you can sustain over the long term. Gradually increase your investment as your business grows.
If it’s great results you’re after, turn to Adult Creative – the industry leaders in escort web design and adult SEO!
To envision what we can accomplish for your business, arrange a free consultation with our team today. Oh, and be sure to check out our case study page for more on the results we deliver.
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