Web & Tech

A Beginners Guide To SEO

July 26, 2023

SEO stands for Search Engine Optimisation. It is the process of growing a website’s organic search traffic by achieving increased visibility (on search engines such as Google, Bing etc.) within search engine results pages (SERPs). By improving the visibility of your web pages in search engines, you increase organic traffic to your pages; and in turn, can convert into a higher volume of leads/sales for your business.

SEO involves five main steps:

Keyword Research:

Begin by conducting thorough keyword research to understand what people are searching for in your industry. This will guide your content strategy and help you target relevant keywords that can drive organic traffic to your website.

Content Creation:

Focus on creating engaging and optimised content that resonates with your target audience. Incorporate the identified keywords naturally within your content, ensuring it provides value and answers the questions or needs of your readers.

Link Building:

Establish trust and authority by acquiring backlinks from reputable and relevant websites. Implement a link building strategy that includes reaching out to other site owners, guest posting, or creating high-quality content that naturally attracts inbound links.

On-Page SEO:

Optimise your content for on-page SEO by making it clear, well-structured, and easily understandable for both users and search engines. Use relevant headings, descriptive meta tags, and strategic keyword placement to improve your content’s visibility in search engine results.

Technical SEO:

Ensure that your website is technically optimised to help search engines find, crawl, and index your content efficiently. This includes optimising page load speed, implementing proper URL structures, using XML sitemaps, and ensuring mobile-friendliness to enhance your website’s overall search engine visibility.

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