How to Prepare Your Adult Site for Halloween

As Halloween approaches, it’s the perfect time to give your adult site a spooky makeover.

Selling sex toys? Running a fan site, porn site or escort agency? Whatever your adult business might be, consumers and clients alike are ready to spend, and the key to standing out from the competition is a well-executed Halloween campaign.

Is Halloween Marketing That Important?

Yes, it is – and we have the stats to back it up.

Halloween is, quite simply, a massive opportunity for businesses to cash in. In the UK alone, consumer spending for Halloween products has skyrocketed, quadrupling since 2013. In 2023, it even managed to surpass one billion pounds.

Here are some other Halloween stats to consider:

• Over 40% of millennials planned to increase their Halloween spending.
• Online sales for Halloween products grew by 16% year-on-year, with 40% of purchases made via mobile.
• Nearly 30% of Gen Z and millennials are shifting from in-store to online shopping.

So, as you might have guessed, businesses that invest in Halloween-themed marketing are likely to attract traffic, drive sales, and establish stronger customer engagement. In the adult industry, this season offers endless opportunities to be creative and connect with consumers looking for fun and fantasy.

Here are all the tricks and treats on how to prepare your adult e-commerce site or platform for the Halloween season:

Contents:

• Offer Halloween-Themed Discounts & Promotions
• Give Your Site a Spooky Redesign
• Spice Up Your PPC and Ads
• Halloween-Themed Products or Content
• Create Some Spooky Content Marketing
• Ensure Your Site is Ready for Spikes in Traffic

1. Offer Halloween-Themed Discounts & Promotions

Everyone loves a good deal, which is why discounts are the obvious go-to for a seasonal adult marketing campaign. That being said, the key to standing out is all in the spooky details. Whether you’re selling lingerie, sex toys, or adult content subscriptions, design clear and exciting promotions that tie directly into Halloween.

Some specific ideas could include:

• Themed Promotions: Instead of just offering a percentage off, make it fun: “Get Freaky with 15% off Fetish Gear”.
• Themed bundles – for sex toys, you could create bundles like “Spooky Dungeon Kit” for bondage items.
• Exclusive Content Drops: For fan sites, releasing Halloween-themed content that’s only available for a limited time can drive urgency and entice subscribers. From seductive costume play to more elaborate, story-driven performances (a sexy haunted house, perhaps?), the options are endless.

Be sure to make your promotions time-sensitive to create urgency. A countdown timer on product pages, or a banner at the top of the site displaying “Only 3 days left for exclusive Halloween offers” can push customers to act quickly.

2. Give Your Site a Spooky Redesign

An engaging user experience can go a long way, so why not draw people in with a visually appealing website… one that feels dark and playful? The more effort you put into the Halloween-themed aesthetics, the more memorable your brand will be.

For adult sites, you could:

• Transform your banners into web elements with erotic Halloween characters (sexy witches, naughty nurses, scantily-clad vampires, and so on).
• Use Halloween-themed colour schemes like deep purples, blacks, and oranges paired with erotic imagery.
• Add some spooky touches like cobwebs, pumpkins, or blood drips to buttons, call-to-action banners, or product images to spice things up.
• Tweak your logo to have a Halloween touch (like adding fangs or a witch’s hat).

Don’t go too overboard – too much visual clutter can overwhelm users. Also, make sure all changes still deliver a seamless, easy-to-navigate experience. Check that your new design doesn’t slow down your site, which is likely to scare visitors away.

3. Spice Up Your PPC and Ads

Your adult PPC and paid ads should also receive the Halloween makeover. This can include spooky-themed ad copy, special discount banners, and even pivoting to optimise your ads for holiday appropriate keywords like “sexy Halloween costumes,” “erotic Halloween,” or “naughty Halloween ideas” to capture seasonal traffic.

Make sure to take advantage of Halloween-related search terms, and don’t be afraid to get a little cheeky. Phrases like “Get Freaky This Halloween” or “Boo-tiful Savings on All Sex Toys” can draw in clicks and encourage users to explore your offerings. Oh, and be sure to start your campaigns a few weeks ahead to catch consumers as they plan their celebrations.

4. Halloween-Themed Products or Content

We briefly touched upon this earlier, but to really own the Halloween season, we recommend you offer themed products or exclusive content that ties directly into the festivities.

For adult e-commerce stores, consider the likes of:

• Black and orange lingerie sets
• Pumpkin-shaped ball gags or witch-themed wand vibrators
• BDSM gear with a gothic or horror twist (like bat-winged handcuffs or meat cleaver paddles)

For fan sites and content creators, now’s the time to think about Halloween-themed videos and photo sets. Spooky boudoir shoots, ‘haunted’ solo performances or scary costumes can all help draw in subscribers.

For escort agencies, why not fund a Halloween themed photoshoot for your top escorts and update your gallery pages with some sexy Halloween pics to draw in seasonal customers!

5. Create Some Spooky Content Marketing

Just because it’s spooky season, it doesn’t mean the best practices of content marketing should be buried. Halloween-themed blog posts, email campaigns, and social media promotions are proven ways to keep your audience engaged.

Some blog ideas might include Naughty Ideas for Halloween Roleplay, or Spooky Sex Toys for the Halloween Season. In fact, Vice posted a pretty decent Halloween Sex Toys blog this time last year, which we recommend checking out…

Email marketing should also follow a similar theme. For example, E-commerce customers could receive recommendations for Halloween-themed sex toys. Even fan site subscribers could be introduced to exclusive Halloween content – making them feel like they’re getting rewarded.

Remember to send out A/B test campaigns with different subject lines and offers to see which resonates more with your audience. The more targeted your email marketing, the better your open and conversion rates.

6. Ensure Your Site is Ready for Spikes in Traffic

Finally, with all the effort you’re putting into marketing your adult site for Halloween, don’t forget about site performance. If you’re running promotions or rolling out seasonal products, your site will likely see a spike in traffic. Ensure your site loads quickly, handles traffic surges smoothly, and provides a seamless experience for users.

To ensure this, upgrade your hosting if needed, compress heavy media files, and test checkout processes on multiple devices (At least desktop and mobile) to ensure everything is running smoothly.

Be-Witch Your Customers Today

For all you adult website owners, this is your time to shine with spooky promotions that thrill and entice your audience.

Want to make your mark with a new adult website? Or need some help with your marketing strategies for the upcoming Halloween, Black Friday & Christmas periods? Get in touch with Adult Creative and let’s make your online business thrive.

Still not sure what kind of adult business you want to set up? Before reading on, be sure to check out our blog on the Top 5 Adult Business Ideas to learn more.